For the LGBTQ+ community, the start of the 22nd Winter Olympic games was filled with dread, following Russia’s anti-gay laws. But this Winter Olympics is turning out to be the gayest yet! Here are just some of my personal highlights: 

1) Hello, my name is Vladimir.

sochi 5

Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!

2) Channel 4 logo.

Channel 4 rainbow logo for Sochi Winter Olympics

Channel 4 are broadcasting the Winter Olympics this year and they’ve certainly got into the spirit of things. Of course, I can’t neglect to include Gay Mountain

3) Mass-media messages.

sochi 3

 

sochi 4

 

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.” – Olympic Charter

 

4) Sochi journalist’s tweets.

sochi 7

 

sochi 8

 

sochi 9

 

5) This Canadian Luge advert!

https://www.youtube.com/watch?v=Ruy4HNBd330